Since then, frozen food technology has increased its popularity by including healthier options and more eco-friendly packaging, which allow foods to stay fresher longer and retain more nutrients.Ĭlarence Birdseye Clarence Birdseye: Father of Frozen Food In 2010 - during a recession - frozen-food sales grew 3.1%, according to the Wall Street Journal. These days, there are entire grocery store aisles dedicated to frozen pizzas alone. Some gourmet, some gluten-free, others family size.
There are thousands of new items introduced into the market every month, he says. "Part of the reason why I coined the term "Frozen Food Master" is really just the idea that I can say with great certainty that I have tasted more variety than anyone on this planet," he says. He gets two or three shipments of new frozen meal or snack options per week on dry ice. He walks the frozen food aisle twice a week at every major supermarket chain. "To me that's really disgusting."īut the pickle popsicle is only one of thousands of frozen food items Greg has sampled. "People tell me they use it as an energy boost before exercising or as a refreshing snack," he says.
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